Pick a Style, Any Style
Max out your Pinterest boards, scour the wedding blogs, and flex your social media muscle! Before you book your videographer, it is super helpful to get a general idea of what you want your wedding to look like. Once you have a good feel for your wedding, you will be able to find a filmmaker that most closely matches your style. Every wedding filmmaker will manage the color and texture of their images differently. Some wedding videographers shoot on film or emulate film stock in order to give their work a distinct look and atmosphere. Some wedding filmmakers have a documentary style while some are more cinematic, or highly stylized. And they are not all created equal, which brings us to our next topic.
Don’t Replicate, Innovate
Who wants a cookie-cutter wedding film? Every filmmaker worth his or her salt will treat each love story they film as unique and unparalleled. When all of the films on a videographer’s website utilize the same fonts or progress with the same set of shots, be wary. Rebel against the formulaic wedding film! A quality wedding filmmaker will constantly be improving.
Pro Tip: A good rule of thumb is to preview 2-3 wedding films from a particular videographer in chronological succession. If the last film you watch seems a bit more polished than the first, it is a good sign that you have found someone worth booking.
Be You, Bespoke
Many filmmakers will list packages on their website in order to introduce a couple to some of their options, but some may be willing to work with you to customize the amount and type of coverage your particular wedding requires. Do not be afraid to ask for a more tailored package—there are no stupid questions!
Bright and Early
Prioritizing your wedding film in the early stages of wedding planning dramatically increases the chance that you will receive a film you cannot stop watching. If you wait until shortly before your date to book, there will only be a few studios left with openings, and the chances of getting your first choice will be slim. It is important to take finding a quality videographer as seriously as you do your photographer.
Does your filmmaker offer aerial footage, slow motion, time lapse, 4k? Will they be using multiple cameras? How will they deliver your product? Cutting edge tech is useless in the wrong hands, but when handled skillfully, the right gear can help a wedding filmmaker tell your love story more effectively, as well as future proof your investment. There is, however, a standard that all good wedding videographers should meet both visually and acoustically.
Pro Tip: Professional filmmakers know the quickest way to identify an amateur film is the presence of bad audio. Make sure your filmmaker captures clean, undistorted audio and shoots and delivers in full HD (1920x1080) or above.